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you know I didn't have breakfast yesterday;
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yeah that's what's going on there.
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That's the problem with these is these cues are ubiquitous.
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I mean this is just one cue we're talking about here,
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but they are all around us,
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and anything that leads us to unknowingly eat too much
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does so not only ubiquitously,
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but it does so because we believe
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we're too smart to be fooled by something like this.
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Now you kind of wonder where does this end?
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One of the things we ended up doing
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is saying how far could we stretch this.