来自《耶鲁大学开放课程：有关食物的心理学、生物学和政治学 第21集 第21集》

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  for a two week time period we would have a seafood filet out,
  我们提供去骨海鲜鱼片两个礼拜
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  then for two weeks it would go off the menu,
  接下来两个礼拜 我们不再提供
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  and then two weeks after that it would come back,
  两个礼拜过后 菜式回归
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  and we would rename it something descriptive
  这时我们会给它一个很写意的名字
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  like Succulent Italian Seafood filet.
  比如说 意大利多汁海鲜鱼片
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  That's the exact same recipe, it's basically a dried fish stick.
  完全一样的食谱 就是干鱼条
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  But what ended up happening was
  但结果是
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  that not only were sales much higher here,
  不仅营业额上升了
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  but people's evaluation of the seafood filet was a lot higher,
  而且人们对去骨海鲜鱼条的评价也高了很多
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  they rated the restaurant as being more trendy and up to date,
  他们觉得这个餐厅更潮更新
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  and they rated the cook as having had more culinary experience overseas.
  他们认为厨师有海外烹饪经验
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  In reality, the guy had been fired from like Arby's two weeks before,
  实际上这家伙两礼拜前才被阿比快餐炒了