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We took this other group we said,
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what we want you to do is we want you to go--
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we want you to test out this iPod
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to see how clear the music is on this walk.
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So they went on the exact same two mile walk,
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but they--it wasn't coded in their mind as exercise,
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it was coded instead just as they're doing something kind of fun,
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then they came back and ate too.
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The thing is it seems that
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when people actually believe they're exercising,
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they believe that they have put themselves out,
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and they need something in return.