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Well there's a big health halo
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that surrounds some of these sandwich places.
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Where they say--
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well their advertisement is healthy,
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so therefore that must be low fat mayonnaise,
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must be low fat meatballs in the meatball sub,
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that must be low fat salami;
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those cookies, I think they're calorie free even, I think.
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It's our tremendous wishful thinking that makes us--
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you still end up eating a lot better,
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but there's this big difference
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that's really driven by perceptions of people