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It means that setting derivative equal to zero implies
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you are at max.
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So that's not true of any function.
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If you have a function like that and then it goes up like
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that you could have the derivative of zero here and not
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really be at the max, but because there's diminishing
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marginal utility more and more of X does less and less good
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so it turns down.
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So all you have to do is figure out that the derivative is zero,
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which it is at this point, and then you know you're at the maximum.
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But that at X^ = 77 has to be the case because if you plug
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in X^ = 77 and you take the derivative of all this with