-
we can measure it.
-
So for example, we can measure how aroused their skin is.
-
The skin texture changes as you become less and more aroused.
-
Maybe we could measure that.
-
With MRIs we can measure brain waves.
-
Maybe you can calibrate how many brain waves are spinning
-
around and how happy somebody is,
-
and maybe there's some mysterious good like food that
-
has constant marginal utility."
-
Well, that doesn't seem very persuasive to me and it wasn't
-
to the economists of the beginning of the twentieth century.
-
They all argued, starting with Irving Fisher,