luring helpless children to self destructive habits.

引诱他们养成对自己有害的习惯
A contemporary case again is tobacco.

还有个关于烟草的当代案例
This Joe Camel ad,

就是骆驼老乔的广告
you're probably shockingly a little

你们可能会有点惊讶
too young to remember any of this,

当时你们还很小不记得了
but there was huge fuss in the tobacco days around Joe Camel

但骆驼老乔当时却在烟草界触发了骚动
who was this sort of glorious icon,

他们的光辉形象是这样的
a sort of cool, some 1990s version of cool,

看上去很酷 90年代式的酷
who went from this kind of icon once tobacco began de-demonize to

而当烟草变得妖魔化的时候这一形象
a very different kind of figure, from Joe Camel to Joe Chemo.

变得完全不同了从骆驼乔变成化疗乔
These charges let me note again,

我要再提一下
can be accurate, they can be wildly exaggerated,

广告可以很精确也可以很夸大