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I can't remember which,
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but there's a conference of the North American Association
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for the Study of Obesity, NAASO,
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a meeting that those of us who do this research go to most years.
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Until quite recently the--
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this premiere medical and public policy gathering to
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discuss issues related to obesity and overweight, until quite recently,
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the sponsors of that meeting were
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Hershey, Kraft, Coke, and Slim Fast.
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You can see ways in which the very people doing this research have
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at least some support and encouragement from those in the industry,
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to see things this way.