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We think it is a bold new step
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to allow us to serve our community better.
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We're a community right now
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that is transcending national boundaries.
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And I think we're 1.5 billion users.
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In a nutshell, as you know, we have an ecosystem
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of hundreds of thousands of apps at this point.
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And what this new platform will do
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will be to integrate users' data and preferences,
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and use that information
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to enrich and tailor-make each unique user experience
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in a way that is, frankly, unprecedented.