来自《皮克斯的故事 第0集》

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  and then when it was done it was like, "Now what?"
  但是一切过去以后 反而觉得"接下来怎么办?"
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  There's a classic thing in business,
  这在业界是很常有的事
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  which is the second product syndrome, if you will,
  你可以称之为第二部作品综合症
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  and that is companies that have a really successful first product,
  就是一家公司他的第一个作品非常成功
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  but they don't quite understand why that product was so successful.
  但是他们也不太清楚那部作品为什么那么成功
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  And their ambitions grow, and they get much more grandiose,
  可是他们的野心变大 他们变得不踏实
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  and their second product fails.
  于是第二部作品就失败了
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  Believe it or not, Apple was one of those companies.
  信不信由你 苹果电脑就是那样
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  The Apple ll, Apple's first real product in the marketplace,
  苹果电脑第一个真正上市的产品是苹果第二代
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  was incredibly successful and the Apple lll was a dud.
  它成功得不得了 但是苹果第三代却无人问津
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  And so I lived through that,
  我是熬过来了
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  and I've seen a lot of companies not make it through that.
  但是我看过很多公司 没能熬过那个阶段