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but they don't quite understand why that product was so successful.
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And their ambitions grow, and they get much more grandiose,
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and their second product fails.
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Believe it or not, Apple was one of those companies.
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The Apple ll, Apple's first real product in the marketplace,
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was incredibly successful and the Apple lll was a dud.
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And so I lived through that,
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and I've seen a lot of companies not make it through that.
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My feeling was if we got through our second film, we'd make it.
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The bigger fear was just, can you find that lightning in a bottle again?
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Can you make yourself as in love the second time around,
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and you realize you have to actually work now