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And I say, "It's really pretty simple, everyone here loves films.
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"And they just wanna make something that they themselves wanna see."
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By 2004, the success of The lncredibles
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and other computer-animated films
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was leading to an industry-wide belief that
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making CG movies was a foolproof formula for box office hits.
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As many of the 2-D films failed at the box office,
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hand-drawn animation now faced extinction for the first time in history.
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There was this period in this country,
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and it happened at Dreamworks and it happened at Disney Animation,
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and that was that they had some films which hadn't done well.
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The stories weren't strong, to be candid,