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it could control what was going on within its borders
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because there wasn't much marketing leaking in from the outside,
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or overwhelming what a country might be doing on its own.
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But those times are different
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with the internet, satellite television, etc.,
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the ability of a country to even control what's going on on the airwaves
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or over the computer is very limited.
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Some people may say that's a good thing,
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say in countries that don't have much freedom,
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that the leakage from the internet from the outside
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actually helps inform people
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and is a good thing overall.