and what's wrong with ten cereals?

只有十种麦片又有什么关系呢
We have so many that we have this flood of choice

我们有那么多近乎泛滥的选择
that Americans believe is a good thing

美国人认为这是件好事
because the word choice gets connected conceptually with freedom

因为"选择"总让人联想到
and all that sort of thing;

"自由"等这一类概念
that the idea of restricting choice becomes pretty taboo in our country.

限制选择在我们国家成为一种严重的禁忌
In fact,

实际上
there is some researchers who have studied this issue of choice.

有研究者已经对选择问题进行了研究
Very often people confronted by choices,

人们时常面临选择
where they have too many choices,

如果选择过多
don't function well psychologically.

心理机能会出现紊乱
It becomes more difficult

原本几个选择就可以满足需求时