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And the, uh, software?
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Well, I'm sure you can guess.
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Blue Book.
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Here's the weird thing about search engines.
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It was like
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striking oil in a world that hadn't invented internal combustion.
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Too much raw material. Nobody knew what to do with it.
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You see, my competitors,
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they were fixated on sucking it up
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and monetizing via shopping and social media.
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They thought that search engines were
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a map of what people were thinking.