around the mid-1990s;

才在公众的意识里出现
before that it was unknown.

在这之前该领域并不为人所知
The term "efficient markets" is much older;

相较之下有效市场假说的提出则更早些
I mentioned the idea goes back to the nineteenth century

该理论的构想可追溯到19世纪
and the term goes back to the 1960s.

而该术语正式提出则是在20世纪60年代
But behavioral finance is a newer revolution in finance

行为金融学是金融领域一次较新的革命
and it's something that I have been very involved with.

我本人在此方面也参与颇多
I have been organizing workshops

自1991年开始
in behavioral finance ever since 1991,

我就与芝加哥大学的查德·塞勒教授
working with Professor Richard Thaler at University of Chicago.

一起举办了关于行为金融学的研讨会
We've been doing that for eighteen years;

这个研讨会我们已经坚持举办了18年
amazing, that's a long time for you, right?

很惊讶吧对你们来说这时间挺长的吧