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you feel pain.
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I guess that's what happened at the Super Bowl last night
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when the New England Patriots had a winning streak
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and they messed up at the very end
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--that's exceptionally painful and that's part of Regret Theory.
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I don't know how pained any of you are
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but it must have been painful to them anyway.
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I just mentioned some other things that are related to Prospect Theory.
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There's something called "mental compartments"
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that people--
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Expected Utility Theory says,
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your utility depends on your whole lifetime wealth,