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to the neighboring molecule.
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'Para' means near,
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'paracrine' means 'a signal from nearby'.
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Endocrine are signals that get carried through the blood system.
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The cell that's producing the signal produces
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enough of the molecule so that it enters the bloodstream,
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it circulates throughout your body,
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eventually it reaches a cell at a great distance,
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which has a receptor for that ligand
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and the signal gets received.
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An example of that is, of course,
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insulin which is produced by cells of the pancreas