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to set my price above his price.
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Let's just make sure we understand this,
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if the other guy is selling below cost,
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the only way I can make any sales is to price below his price.
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I will then make sales
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but each of those sales I'm making a loss on.
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I don't want to make losses,
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so I just "get out of the market,"
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and the way I "get out of the market,"
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is by pricing above the other guy.
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Everyone understand that?
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Okay, so now more interestingly,