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I'm going to claim that assuming that products are not identical,
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is a pretty safe assumption for most of the world,
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for most things that you're going to see in the world.
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So we're going to look at what are
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called differentiated products.
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In particular, we're going to look at a particular version
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of this that we're going to call the linear city model.
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So what do I mean by products being differentiated?
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So I started off with an example
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that's pretty bad for this story,
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namely, Coke and Pepsi.
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Now be honest,