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So what do I mean by products being differentiated?
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So I started off with an example
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that's pretty bad for this story,
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namely, Coke and Pepsi.
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Now be honest,
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how many of you in a blind taste test
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can taste the difference between ordinary Coke and ordinary Pepsi?
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Quite a few.
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That's good for my case,
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so a number of you think those are different products.
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So a number of you,
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even if the price was just a tiny bit different