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Let me take an example that
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I understand better than I understand Coke and Pepsi.
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So imagine we're talking about beer,
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think about beer,
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so this is the beer market.
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This distance here could be something like the alcohol content
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or the flavor of the beer.
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You can imagine different products therefore,
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that are on the market, positioning themselves,
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or being positioned at different points on the line.
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So, for example,
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up here if you want beer flavor this might be