I have to pay the price of Guinness and

我必须要支付吉尼斯的价格并且
I also incur some costs

我还会支出一些成本
because Guinness isn't the perfect beer for me,

因为吉尼斯不是我最爱的啤酒
it's a little bit too strong.

它太强了
If I consume Bud Light,

如过我买百威淡啤酒
then I have to pay for the Bud Light,

我必须要支付百威淡啤酒的价格
I think it typically costs less,

我想它会便宜点
the price, the raw price is less than Guinness

原材料的价格比吉尼斯低
but I also pay an additional cost from the fact that Bud Light,

但我同样要支付附加成本因为百威淡啤酒
when I drink it, causes me "disutility":

当我喝它的时候味道一般
we'll put it politely like that.

我表达得委婉一点
So basically, that transport cost is now the lack of pleasure

所以基本上那个交通成本现在是