there's a great deal at stake.

会牵扯到很多利益
There are a lot of parties who want to control the frame,

很多利益方会试图引导建立问题架构
and have quite differing opinions on what the frames should be.

并且在确定问题架构的方向上各执一词
Who prevails in that?

谁最终得胜呢
Who is most persuasive in the public eye?

在公众眼中谁是最有说服力的
Who can testify before Congress and be most persuasive about

能在国会面前作证并且能说服我们
we should take Path A or Path B has as lot of power indeed,

采纳某项提议的势力必然是很强大的
and so the way we think and frame--

因此我们看待问题的方式
think about frame issues are pretty important.

问题架构就非常重要
Now there are a variety of different frames,

现在有很多不同的问题架构
but just to give you two examples--

就举两个例子
and these two slug it out a lot in the press,

双方在媒体上经常针锋相对