来自《耶鲁大学开放课程：有关食物的心理学、生物学和政治学 第18集 第18集》

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  for diet, nutrition, and obesity problems.
  对饮食 营养和肥胖问题负全责的人的
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  Here you see this very overweight individual
  你能看到这个超重严重的人
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  pointing his finger at Ronald McDonald.
  用手指着麦当劳叔叔
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  The message there, of course,
  这里要传达的信息是
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  is how ludicrous it is that that man would blame poor little Ronald
  在肥胖问题上去怪罪眉头紧锁坐在那的
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  sitting there at the table with the frown on his face, for his problem.
  可怜的麦当劳叔叔 是多荒谬
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  Here would be another example,
  这是另一个例子
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  and then here would be another.
  这又是另一个
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  So these are the use of political cartoons to capture a frame:
  这里用这些政治漫画让你们认识到
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  the frame that people are responsible for their problem,
  我们自己才应该为肥胖负责
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  and if they argue otherwise, they're idiots,
  去怪罪别人的人 都是愚蠢的
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  because in fact they're responsible and everybody knows it.
  因为事实上 都知道他们自己才该负责