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This particular philosophy underlies
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an awful lot of what we do at The Rudd Center
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and an awful lot of what other groups are doing to
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try to help tackle these nutrition issues:
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change the defaults that affect people's behavior.
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The framing and positioning would look like this:
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the nuanced view that brings together all this sort of thing
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into our position looks like this,
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that personal responsibility is important.
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You want people to act in as responsible a way as possible,
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and so that's a good value.
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The real question then becomes, what's so hard?