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They did this in 2002 and what they was
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they took all the money for nutrition education
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across all the government agencies that might have a stake in this,
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all the money and added it all up.
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And they figured that
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it came to one-fifth the annual advertising budget for Altoids Mints.
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I mean, here's this little niche product
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and it has five times the budget that the government spends
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trying to educate people
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about good nutrition.
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Back when we talked about the food guide pyramid,
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I probably made the case--