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approaches to dealing with dietary crises on an international scene.
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We'll walk through these,
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but of course they're all players.
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Now I'm going to show you two advertisements.
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You may have seen these on TV.
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One's from Burger King and one is from KFC,
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and when I show these to you--
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we'll talk a lot about food marketing in the United States,
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because if you buy the premise that I laid out a few moments ago,
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that what we consider food and what we
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consider to taste good is pretty much a total social construction.
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I mean not a complete social construction.