来自《耶鲁大学开放课程：心理学导论 第10集 第10集》

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  you focus on the people who will die
  而是集中在有多少人会死
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  and, instead of focusing on the chance that nobody will die
  同时关注的也并非没人会死的概率
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  and the chance that everybody will die,
  而是所有人都死的概率
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  you'd flip it around,
  如果你反过来
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  you get a corresponding flip.
  你也会得到相反的回应
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  And this is known as a "framing effect."
  这就是框架效应
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  The idea of a framing effect is
  它的观点是
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  that you could respond differently
  你对同一个概念的不同答复
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  to a situation depending on how the options are framed.
  取决于选项的框架
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  And, in particular,
  在这个例子中
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  this combines with "loss aversion."
  还结合了损失规避的概念
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  People hate a certain loss.
  人们厌恶某些损失