来自《耶鲁大学开放课程：心理学导论 第10集 第10集》
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and so the framing can influence your decisions.所以问题的框架能影响你的决定 -
And clever advertisers and clever decision makers聪明的广告师和决策者 -
will frame things in different ways to give you--会以不同的方式构架问题 -
give rise to different intuitions.突出不同的重点 -
Sometimes this could be fairly simple.有时候这个技巧很简单 -
So, you have this ad of a hamburger你会在汉堡广告中看到 -
that's eighty percent fat free versus twenty percent fat--80%没脂肪和20%含脂肪 -
You don't have to be a brilliant ad executive to figure out即使你不是个出色的广告经理 -
which one to go for.也知道选哪个 -
It turns out that this sort of fundamental act后来发现这种基本行为 -
the fundamental role of framing effects框架效应起的基础作用不仅仅 -
is not limited to humans.局限于人类身上