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not only on the atom that you're stimulating,
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hydrogen in this case,
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but the microenvironment or local surrounding
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that the atom finds itself in.
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If you talked about this in chemistry,
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you might talk about distinguishing different hydrogen ions
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that are associated with
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an alcohol molecule or with a benzene ring,
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and how ones that are in different positions on the molecule
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will actually respond differently,
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give you what chemists call different chemical shifts.
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It's that same phenomenon