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Now how many of you have heard--
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how many of you in the room have heard the term first mover advantage before?
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As few as that, seriously?
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The rest of you,
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how many of you have not heard the term first mover advantage before, one or two?
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So I'm always a bit weary of first mover advantage as a term.
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If you ask the students in the business school
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how many of them have heard the term,
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they've all heard it.
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It's a very popular business school term.
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It's a very popular term that you see in bad books.
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So let me just warn you a little bit about this.