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I wait to see if it works, and then buy it if it does.
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Or if I'm setting up a Firm in a new expanding market,
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let's say in a new part of the former Soviet Union,
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I'm quite happy to let some other firms go in there first
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and then watch what they did and try and learn from their mistakes.
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If I'm setting a new curriculum for a university,
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I'm quite happy to let other universities,
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Duke and Cornell and so on, move first
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and then I can go in as Yale, see what they did,
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and for sure they'll have made mistakes
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and I'll learn from them.
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So there's plenty of obvious situations