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It's where marginal revenue equals marginal cost.
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I should have picked on some of the SOM people by the way.
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It's where marginal revenue equals marginal cost, right?
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The reason I should pick on the SOM people,
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is their ambition in life is to run a monopoly, right.
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Trouble is I haven't drawn the marginal revenue curve yet.
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Right, you can't actually see the marginal revenue here.
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What does the marginal revenue look like in this picture?
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Why don't we go to the same guy, the guy in brown.
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Where's the marginal revenue,
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what's the marginal revenue look like in this picture on the left?
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It's half the slope of the price.