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what going to happen in this industry?
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Yeah, the guy in the blue shirt here; Ale this guy here.
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Another competitor could join the market.
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Another firm is going to come in and produce a similar product.
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So Dr. Pepper or something, is there one?
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Someone else is going to come in and produce cola in this industry and
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that's exactly what happened in the U.S. At the turn of the last century.
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Companies did produce agreements to restrict, for example,
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the production of paper and the production of rubber,
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and the production of steel, and the production of iron,
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and the production of railway lines,
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actually, even quite complicated things.