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They--people look at it and interpret it in different ways
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and one could, I guess,
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question about whether overall this helps or hurts.
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But certainly these are people trying to do something about it,
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and to the extent
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that they're paying attention to it brings attention to the issue
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and gets world governments and individuals to pay more attention,
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you would assume it was good.
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They've had some--Gates and the two celebrities here,
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this is Bill and Melinda Gates and Bono,
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you can see that they have achieved some notoriety
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because of this particular thing.