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But actually Kir was, he was the mayor of Dijon,
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I guess, in about the 1940s and '50s,
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and he came up with the idea of putting
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--somebody else had had the idea
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but he drank a lot of these things
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--of putting this sort of black currant into white wine.
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And, so, then the kir becomes part of
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the sort of regional identity of Burgundy.
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I remember, I was about your age,
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seeing this great big posters saying
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--of some sort of imagined Burgundian person,
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proud of being a Burgundian, and he's tossing down a kir.