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about the big problem of drinking.
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And when Pierre Mendès-France,
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whom we'll meet later,
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when he tries to run for president
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-- he was the greatest politician who never held
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--was never president of France and a great, great man
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--he tried to start a "Drink milk" Campaign in 1954
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and he was toast, or French toast,
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if you will,
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because they absolutely -- they just destroyed him,
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the wine lobby just destroyed him, they just went after him.
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And you could still--