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and up to the 1980s, that the list, a literature list
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(and that's the list of books that any
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publisher publishes), the list should be profitable.
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That does not mean that every single item on that list will
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be profitable.
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So editors in the old-time mode could work with writers who they
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found to be difficult and interesting,
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path breaking, unusual,
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not catering to what was popular.
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They could work with writers and cultivate them
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and they knew that they were taking on a book--
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say it's a collection of short stories; these are notoriously hard to sell--