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overload that we get from the internet.
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So what that means is the culture is finding new arbiters.
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So, you have this huge volume of information and cultural offerings
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being given to you.
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In that welter of information
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we all look to some arbiter to tell us,
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"How do I sort this out?"
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Nobody has the time to read all the blogs
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and decide which one they're going to read regularly.
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So you might get a link from someone else's page,
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someone you are friends with,
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someone you admire, a writer you've seen elsewhere.