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One thing that you didn't probably see at the bookstore is
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fiction in translation, contemporary fiction in translation,
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notoriously impossible to sell.
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There is a press called the New Press
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that was founded after some of
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the Pantheon editors left and they founded this nonprofit press.
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That is the only kind of fiction that the New Press publishes,
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contemporary fiction in translation,
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because they knew that
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only a nonprofit press could publish this.
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It will never sell.
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One of the objections to the Google Book Project is that the vast