-
Who votes for B? Okay.
-
Here's the big finding.
-
The big finding is Yes, "B" involves more pain.
-
It's true. "A" Is an hour of pain.
-
"B" Is an hour of pain plus a few minutes of more pain.
-
Seems like a no-brainer but when you have A or B
-
and you have to remember it later on
-
you'll have a much nicer memory of B than A.
-
Kahneman's insight is
-
when you think back on events
-
you don't just add up the
-
amount of pleasure or pain you experienced.