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You try to reduce the expenses,
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and you try to increase the return
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on what you try to achieve.
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But let me also emphasize that
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Weber's notion of instrumental rationality
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does not say that the ends are irrational. Right?
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Weber, very much like John Stuart Mill,
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is quite aware that we actually do have preferences,
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and there are some ends what we find more valuable than other ends.
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Instrumental rationality only means
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if in order to achieve this end is too costly for us,
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then we probably will go for our second preference,