In the most recent U.S. history,

我们来看看最近的美国历史
during the electoral-- during the presidential campaign,

在总统大选中
Barack Obama,

巴拉克·奥巴马
with his, you know, charming personality,

利用他的个人魅力
with his extraordinary skills of delivering speeches,

利用他富有感染性的演讲
was capable to create a kind of charismatic aura around himself. Right?

缔造出了一种非凡的个人魅力
People got excited, you know,

人们为他着迷
almost like around a rock star. Right?

就像一个摇滚明星一样
And his whole arguments for trying to legitimate himself

他的整个演讲
was very much cast in charismatic terms. Right?

就很好地说明了这种超凡权威
Hope you can believe in. Right?

他希望你们都能相信他
This is a very typical charismatic appeal.

这是非常典型的有个人魅力的营销