the value of the firm is substantially the goodwill

公司的价值大体上就等于
toward the owner the customers have.

顾客眼中这家企业所有者的信誉
When the owner sells it to somebody else

如果所有者将公司卖给别人
the value may go to zero, although I was just--

那么它的价值就可能跌到零点
I had a boat in the marina on Lake Champlain for a long time

我以前在尚普兰湖的停靠口有艘船
and I got tired and more tired of the management of the marina;

时间一长我就觉得管理船位太麻烦了
lazy, grasping, unreliable,

我又懒又贪心位子又不稳定
and I was talking to somebody on the phone yesterday and they said,

昨天我在跟别人打电话他们说
"You know there are new owners up there,"

"你要知道有的是人想买你的港口"
and I thought: Hazzah!

我就想万岁
I may take my boat back.

我可以把我的船钱收回来了
The proprietorship is a very delicate creature.

所有权是个很精妙的创意