-
what's viewed as a good lawyer
-
helping you with that, a lawyer with a good reputation,
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make sure that you have audited financials by a firm
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of the highest reputation,
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and then eventually when the timing is right you go around the country
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for several weeks talking to prospective institutional investors
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because retail investors at most retail firms
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won't buy with the smart money,
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which is deemed to be institutional, it's not buying.
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Typically you end up with a group situation
-
where maybe 20% to 40% of your company
-
is sold in the IPO,