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which is used by companies and by governments all the time.
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And what it involves is placing a value,
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usually a dollar value, to stand for utility
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on the costs and the benefits of various proposals.
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Recently, in the Czech Republic,
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there was a proposal to increase the excise tax on smoking.
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Philip Morris, the tobacco company,
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does huge business in the Czech Republic.
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They commissioned a study,
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a cost-benefit analysis of smoking in the Czech Republic,
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and what their cost-benefit analysis found was
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the government gains by having Czech citizens smoke.