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to determine whether it would be worth it to put in a special shield
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that would protect the fuel tank and prevent it from exploding.
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They did a cost-benefit analysis.
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The cost per part to increase the safety of the Pinto,
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they calculated at $11.00 per part.
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And here's... this was the cost-benefit analysis that emerged in the trial.
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Eleven dollars per part at 12.5 million cars and trucks
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came to a total cost of $137 million to improve the safety.
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But then they calculated
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the benefits of spending all this money on a safer car
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and they counted 180 deaths
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and they assigned a dollar value, $200,000 per death,