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this was in the 1930s, and he asked them,
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he gave them a list of unpleasant experiences and he asked them,
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"How much would you have to be paid to undergo the following experiences?"
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and he kept track.
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For example, how much would you have to be paid
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to have one upper front tooth pulled out?
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Or how much would you have to be paid
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to have one little toe cut off?
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Or to eat a live earthworm six inches long?
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Or to live the rest of your life on a farm in Kansas?
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Or to choke a stray cat to death with your bare hands?
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Now, what do you suppose was the most expensive item on that list?